The price of your work is largely influenced by the aesthetics of your footage. And we have already said that aesthetics is formed by a trained eye. And it is in your hands, or rather in front of your eyes. Do you know well the works of world-class photographers in your genre? The higher your aesthetic level, the more expensive your work is.

The more money your client has, the more likely they are to travel. They see beautiful architecture, visit museums in Berlin and Paris. Keep up, nowadays you can study painting and art history without leaving home. You will have to spend time on it, but it’s a worthwhile investment.

What shapes a photographer’s style

• Tonality.
• The predominant contrast.
• The predominant color scheme.
• A variety of angles and close-ups.
• Style of photo processing.
• A set of creative techniques.

You don’t need to try to force yourself into a style. On the contrary, the style will form itself based on your experience, trained eye, and technical knowledge. Going beyond the style is interesting, but not always possible. At the same time, don’t forget that a portfolio with a distinct style sells better. But as you grow, your portfolio will gradually change.

What photos to publish in your portfolio

Only the ones you like. If you are in doubt, it means that the photo is not for your portfolio. Perhaps something should be reshot – If you are a perfectionist and you don’t like all your photos, try to be realistic and look at your photos through the eyes of the client. This is difficult for a perfectionist, but we don’t have any other recipe for this case.

How many photos should be in a portfolio

You should evaluate the number of shoots rather than the number of photos. If a client sees only one photo, they can’t judge how steadily you work. But 25 shoots in your portfolio are already quite indicative. Start with 25, or better yet, try to show empathy by putting yourself in the client’s shoes and assessing for yourself whether what you have is enough.